Marketing & GrowthEducation · Sydney, Australia9-month campaign
South Sydney College
Turning global interest into enrolments.
The brief
A Sydney college wanted more international students. Search, paid social and a steady stream of content reached students and parents across six regions.
The challenge
Enrolments were falling and few prospective students had heard of the college in its key markets: Fiji, the Philippines, onshore Australia, the Subcontinent, Europe and South America.
The approach
- 01
Search engine optimisation so the college shows up when students research courses.
- 02
Pay-per-click on search and social, aimed at students already comparing colleges.
- 03
Managed social channels for news, events and student stories.
- 04
Course content and campaign creative across the website and social.
Results · 9-month campaign
- +15%enrolments
- +20%website traffic
- +25%brand awareness
As reported in the Gravity Digital company profile.
